Ministry of Manpower
People. Our greatest resource.
Agency: Grey
Production House: Small Shop
Executive Producer: Zhiyun Yee
Digitech: Kevia
Photo Assistants: Stills Network
For this advertising project, we were tasked with crafting six key visuals to match different demographic groups of the local workforce. The photographs were shot on location in museums, a hospital and co-working spaces. The final OOH campaign was displayed in train stations in Singapore’s central business district. These key visuals accompanies a campaign film directed by Caleb Huang.